darlene almeda visual artist

commercial artist [ web designer ] photographer [ educator ]

Career

My visual arts career began in New York City, where I studied graphic design and illustration at The School of Visual Arts. Later, in Atlanta, I pursued advertising photography at Portfolio Center. From the very beginning, I worked as a comp artist, graphic designer, and photographer for advertising agencies and small businesses in Manhattan and Atlanta.

In 1985, I opened my own commercial art studio in Atlanta, specializing in product, portraiture, and special-event photography. I earned my Professional Photographers of America certification (CPP) early in my career, and my work has since been featured in professional salons and publications. Over the years, I photographed for clients such as Kodak, IBM, Fujisawa Pharmaceutical, Nintendo, Sweetheart Cup, Rheem Corporation, The Ritz-Carlton, Ernst & Young, The Fox Theater, Mohawk Industries, and many others. One of my most memorable sessions was with jazz legend Ray Charles.

After more than 25 years of commercial assignments, I began to wind down my studio work to focus more on personal projects. Today, I continue working as a visual artist, creating new photography, graphic design, and product imagery for select clients, while also developing projects that bring together my passions for art, teaching, and writing.

Teaching

Teaching is a calling for me. Alongside my professional work, I studied education at Florida State University and Georgia State University, completing my degree while continuing to work as a commercial photographer. These studies deepened my understanding of how people learn and shaped the way I taught for more than three decades.

Over the years, I taught photography and art at various schools, offered one-on-one workshops, and directed a commercial photography program for a technical college in Tallahassee. My teaching philosophy has always been about more than technical skills; it’s about helping students find the confidence to see and express the world in their own way, and to embrace photography as a way of life.

Although I stepped away from full-time teaching in 2017 to pursue other projects, I still enjoy sharing knowledge through articles, writing, and online platforms. When I publish a new piece that helps photographers refine their techniques in both film and digital, I share it here so it can reach the next generation of image-makers.

Who I Admire

When I think about who I truly admire, three figures come to mind. Each, in their own way, lifted an ordinary pursuit into something extraordinary; ideas into a nation, photographs into art, and a guitar into an orchestra.

Thomas Jefferson envisioned a nation rooted in liberty, education, and human potential. His words in the Declaration of Independence continue to inspire me, even as his legacy is complex. His influence has been so profound that I named my son after him.

Alfred Stieglitz transformed photography from a mechanical craft into a recognized fine art. His persistence gave photographers permission to create with the same seriousness as painters and sculptors. As a lifelong photographer, I look to Stieglitz as proof that conviction and vision can change an entire medium.

Andrés Segovia elevated the guitar to the concert stage, revealing its depth, nuance, and orchestral range. His artistry and discipline still inspire me. Having studied classical guitar since childhood, I know firsthand the power of the instrument he championed. One of my most cherished memories is hearing him perform live — an experience that remains unforgettable.

Although they lived in different times and worked in different mediums, what unites these men is their ability to pioneer, elevate, and leave behind legacies of enduring influence. I try to stay focused on their visions: Jefferson’s ideals, Stieglitz’s artistic fight, Segovia’s mastery. In doing so, I’ve found a compass for my own path.

MY HAPPY PLACE

Personal Life

I grew up on both coasts of the United States, but never felt fully at home until I settled in the South. First in Atlanta, and later in North Florida, I discovered a sense of belonging in its culture, landscapes, and rhythms of life.

I share my life with someone special, follow a vegetarian lifestyle, and have always welcomed rescue animals into my home. My days are often balanced between art-making, photography, guitar, reading, cooking, and the simple joy of being outdoors. Music has always been a constant in my life — I began studying classical guitar as a child, and it remains my first love, decades later.

Photography, however, has been the thread running through everything. I’ve always been captivated by the mechanics of cameras, the play of light, and the immediacy of image-making. Today, as I travel, explore, and create, I continue to find inspiration in both familiar landscapes and new discoveries. I’ve lived a creative life, and for that, I am profoundly grateful.

CIRCLE TRAIL
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