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FUJIFILM CAMERAS & FILM

Learn about the Fujifilm APS-C system, including the X-Pro, X100, and X-E2 cameras, Neopan Acros black-and-white film, and Instax film options. Explore the features, lenses, and accessories that make Fujifilm a favorite choice for photographers.

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SINAR NORMA

Carl Hans Koch created the Sinar Norma view camera in 1947 from his garage in Switzerland. Norma does not represent a famous female or a family member but the German word for “normal.” It means “standard,” as in a basic view camera kit [source]. The Norma was in production until 1969. It is a simple, precise, elegant modular camera system that would become the worldwide benchmark for large-format monorail view camera systems. The Norma is my choice for studio work, even in the digital age. It was not always this way, as I have owned monorail cameras designed specifically for digital, but I love the classic design of the Norma and the Sinar P2. I may acquire a P2 someday, but until then, it is Norma for me.

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POLAROID FILM & CAMERAS

Explore the journey of Polaroid film from its classic days to modern alternatives like Fuji Instax. Discover the challenges photographers face with Polaroid film today and the rise of new technologies in the world of instant photography.

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