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HASSELBLAD FILM AND DIGITAL CAMERAS

For those seeking the ultimate medium format camera system, look no further than Hasselblad. Renowned for its robust, modular design, Hasselblad cameras are built to withstand the rigors of a commercial photography career. With interchangeable components like lenses, viewfinders, film magazines, and digital backs, Hasselblad offers unparalleled flexibility and dependability. Whether shooting film or digital, on location or in the studio, Hasselblad’s V-series and digital backs deliver exceptional image quality and durability. Discover the timeless appeal and innovative features of Hasselblad, a trusted name in professional photography.

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SINAR NORMA

Carl Hans Koch created the Sinar Norma view camera in 1947 from his garage in Switzerland. Norma does not represent a famous female or a family member but the German word for “normal.” It means “standard,” as in a basic view camera kit [source]. The Norma was in production until 1969. It is a simple, precise, elegant modular camera system that would become the worldwide benchmark for large-format monorail view camera systems. The Norma is my choice for studio work, even in the digital age. It was not always this way, as I have owned monorail cameras designed specifically for digital, but I love the classic design of the Norma and the Sinar P2. I may acquire a P2 someday, but until then, it is Norma for me.

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