The Custard Castle: A Tale of Time and Memories

June 7th, 2024 | behind the lens

CUSTARD CASTLE

   Camera: Hasselblad 907x 50c
   Lens: Hasselblad XCD 45/4 P
   Digital: 50 MP [44×33] CMOS
   Software: Adobe Lightroom

   Location: Mays Landing, NJ
   Date: 2024
   Lighting: Daylight
   Insights:  Time Capsule

The golden hour cast a warm, amber glow over the Custard Castle, its neon signs flickering to life as dusk approached. The Ice Cream Cone, Italian Ice, Soft Pretzels, and the inviting “Open” sign shimmered with a nostalgic allure, beckoning travelers on the Black Horse Pike to stop and savor a moment of sweet simplicity. Nestled twenty miles from the bustling Atlantic City and the Jersey Shore, the Custard Castle had stood proudly since 1972, a steadfast beacon of delightful treats and cherished memories.

Last week, as I stood there, camera in hand, capturing the timeless beauty of the old town icon, memories flooded back. It had been fifty years since I first encountered the Custard Castle and, with it, the young girl who had left an indelible mark on my heart. She was just 18 then, living across the street at Tony’s Motel. She worked as a go-go dancer in the local bars, her youthful spirit and vibrant energy lighting up the smoky, dimly lit rooms.

We had only exchanged a few words, but her presence stayed with me like a familiar melody I couldn’t quite place. Her name eluded me now, but her face, framed by the soft curls of her hair and the sparkle in her eyes, remained vivid. Life had been tough, but she faced it with an almost magical resilience.

Returning to the Custard Castle, I couldn’t help but notice the stark contrast with Tony’s Motel. Once a modest but clean establishment, it had now fallen into disrepair, a refuge for those struggling with addiction and poverty. A sense of desolation had replaced the vibrant life that once emanated from its walls.

As I pondered the girl’s fate, I imagined her journey through the decades. Perhaps she had left the go-go bars behind, seeking a better life. Did she find happiness and fulfillment? Or did the challenges of her youth cast down a doubtful esteem over her years ahead? She would be in the autumn days of life by now, her life etched with experiences that shaped her path.

The Custard Castle’s neon signs, still glowing brightly, stood as a testament to resilience and continuity. It had weathered the passage of time, just as she must have. At that moment, the image I captured was not just of an old ice cream stop but of a place where memories converged, where the past and present intertwined.

As the sun dipped below the horizon, casting long shadows over the Black Horse Pike, I felt a sense of connection to the young girl I met so long ago. Our lives had taken different paths, but we had shared the same space and time for a brief moment. The Custard Castle remained a silent witness to our fleeting encounter, a symbol of the enduring power of memories.

Perhaps one day, she too might return to this place, drawn by the same nostalgia, to relive the days when she danced under neon lights and dreamed of a brighter future. Until then, the Custard Castle would stand, a beacon of hope and a repository of stories, waiting to welcome all who seek its timeless charm.